Today Instagram Stories adds a more subtle and matured but error-prone copycat of Snapchats beloved augmented reality selfie filters. The eight initial face filters, as Instagram calls them, run exactly like Snapchat, and let you add virtual koala ears, nerd glass, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos.
TechCrunch got an exclusive hands-on demo of the filters, which are easier to use and dont distort your face as much, but dont track your motions and bide properly positioned on you face as well as Snapchats. You can watch our hands-on demo video below, and follow along and watch our interview with Instagrams VP of Product Kevin Weil today at TechCrunch Disrupt in our post: Instagram on copying Snapchat This is the way the tech industry runs
The face filters are the last major Snapchat Stories feature missing from Instagram after it cloned Snaps slideshow-sharing format, overlaid creative tools, vanishing Direct messages and more. Without a compelling reason for new users to pick the original Snapchat Stories over the Instagram Stories clone, Instagram could thereby widen the gap by adding to its 200 million daily Stories users that already outnumber Snapchats 166 million total users, and further slow down Snaps growth rate that resulted it to lose 25 percent of the market share price value after it announced weak earnings last week.
Face filters and three more features roll out to all users today via an iOS and Android app update. An eraser tool will let you remove describes you added to an image, though it cant Photoshop out objects from the original image like Snapchats Magic Eraser. Instagrams new Rewind mode plays videos in reverse, just like one of Snapchats oldest filters.
The most original new Instagram feature is the ability to type a hashtag and add it to your Tales posts as a sticker, just like a location sticker. When viewers tap on these stickers, theyll be taken to the Instagram hashtag page showing other public, permanent posts with that hashtag. Eventually, though, you could imagine the ability to search Stories by hashtag, or watch a Hashtag Story compiled from all the publicly visible Stories with that label. Instagram actually merely started testing Location Stories.
Face filters for adults too
Theres a lot of arousing run being done around augmented reality, an Instagram spokesperson said when asked about the app copying Snapchats face filters. Weve heard from our community that they want more creative ways to share everyday moments and engage with friends. With face filters, they have more tools than ever at their fingertips, and all in one place.
While that dodges the question a little bit, the last part is disclosing. Instagram wants to be the one-stop shop for visual communication , no matter your age. Instagrams spin on Snapchats selfie masks is designed to construct them simple and less wacky so they appeal to users beyond teens. If youre not into Tales, you can also utilize Face Filters with Instagram Direct and Boomerang, as well as images you might want to post to the main feed.
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