Today Instagram Stories adds a more subtle and matured but error-prone copycat of Snapchats beloved augmented reality selfie filters. The eight initial face filters, as Instagram calls them, run exactly like Snapchat, and let you add virtual koala ears, nerd glass, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos.

TechCrunch got an exclusive hands-on demo of the filters, which are easier to use and dont distort your face as much, but dont track your motions and bide properly positioned on you face as well as Snapchats. You can watch our hands-on demo video below, and follow along and watch our interview with Instagrams VP of Product Kevin Weil today at TechCrunch Disrupt in our post: Instagram on copying Snapchat This is the way the tech industry runs

The face filters are the last major Snapchat Stories feature missing from Instagram after it cloned Snaps slideshow-sharing format, overlaid creative tools, vanishing Direct messages and more. Without a compelling reason for new users to pick the original Snapchat Stories over the Instagram Stories clone, Instagram could thereby widen the gap by adding to its 200 million daily Stories users that already outnumber Snapchats 166 million total users, and further slow down Snaps growth rate that resulted it to lose 25 percent of the market share price value after it announced weak earnings last week.

Face filters and three more features roll out to all users today via an iOS and Android app update. An eraser tool will let you remove describes you added to an image, though it cant Photoshop out objects from the original image like Snapchats Magic Eraser. Instagrams new Rewind mode plays videos in reverse, just like one of Snapchats oldest filters.

The most original new Instagram feature is the ability to type a hashtag and add it to your Tales posts as a sticker, just like a location sticker. When viewers tap on these stickers, theyll be taken to the Instagram hashtag page showing other public, permanent posts with that hashtag. Eventually, though, you could imagine the ability to search Stories by hashtag, or watch a Hashtag Story compiled from all the publicly visible Stories with that label. Instagram actually merely started testing Location Stories.

Instagrams new eraser, rewind mode and Stories hashtags

Face filters for adults too

Theres a lot of arousing run being done around augmented reality, an Instagram spokesperson said when asked about the app copying Snapchats face filters. Weve heard from our community that they want more creative ways to share everyday moments and engage with friends. With face filters, they have more tools than ever at their fingertips, and all in one place.

While that dodges the question a little bit, the last part is disclosing. Instagram wants to be the one-stop shop for visual communication , no matter your age. Instagrams spin on Snapchats selfie masks is designed to construct them simple and less wacky so they appeal to users beyond teens. If youre not into Tales, you can also utilize Face Filters with Instagram Direct and Boomerang, as well as images you might want to post to the main feed.

Instead of needing to know you tap on the screen to activate face filters like in Snapchat, Instagram steals that access phase so its intuitive for veteran mask users, but also adds a Smiley button to disclose the tray of 8 filters along the bottom of the screen.

The designs and specific filters were built by the Instagram team, tells the Instagram spokesperson. But referring to the AR startup Facebook acquired last year, they noted that The underlying technology utilizes MSQRDs imaging technology and proprietary technology from Facebooks applied machine learning teams.

Gold Crown A Caesar-style golden wreath around you head, this filter is subtle and universal enough to be a good introduction to filters. A Caesar-style golden wreath around you head, this filter is subtle and universal enough to be a good introduction to filters. Koala This cute filter adds a Koala nose and ears that raise in astonish when you open your mouth, though it falls short of being as adorable as Snapchats iconic puppy filter. This cute filter adds a Koala nose and ears that raise in surprise when you open your mouth, though it falls short of being as adorable as Snapchats iconic puppy filter. Nerd Glasses This one swirls math equations around your head, can appear on two people at once and features glasses that slip down your nose if you tilt forward. This one swirls math equations around your head, can appear on two people at once and features glasses that slip down your nose if you tilt forward. Bunny Another attempt at beating Snapchats puppy filter, these ears create in amaze when you open your mouth, and react to gravitation by folding over if you learn side to side. Another endeavor at beating Snapchats puppy filter, these ears create in surprise when you open your mouth, and react to gravity by folding over if you learn side to side. Butterfly Crown Instagrams attempt at Snapchats Coachella-favorite flower crown sets a wreathe of butterflies on your head that flitter off as you move. Instagrams attempt at Snapchats Coachella-favorite flower crown puts a wreathe of butterflies on your head that flitter off as you move. Ice Crown You exhale steam as snowflakes flurry around with this ice crown. You exhale steam as snowflakes flurry around with this ice crown. Peacock Giant purple plumages in the foreground shield you from view until theyre pulled aside to disclose you, when you lean forward, looks a lot like a 1930 s flapper. Giant purple featherings in the foreground shield you from position until theyre pulled aside to uncover you, when you lean forward, looks a lot like a 1930 s flapper. Makeup Instagrams final face filter cleans a golden hue over you, smoothing your wrinkles so you look more beautiful.

Get more stuff like this

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.